Some analysts said being governor from 2005 to 2011 also garnered him greater attention not only within the ranks of his party but within the national media. But not all the attention has been positive. At times, Peña Nieto's personal life has been tabloid fodder. He has admitted fathering two kids out of wedlock while married to his first wife, Monica Pretelini Saenz, who died in 2007 after suffering a seizure.
While his proposals for reducing violence have played well in Mexico, they sparked some concerned among Republican lawmakers on the other side of the border, who worry he may not be as committed to combating cartels as his predecessor. Peña Nieto's campaign has said he remains committed to fighting organized crime. "The law is applied; it is never negotiated," the campaign said in a statement this month.